---
title: "NielsenIQ / Mtrix: data programs and participation"
description: "Assess NielsenIQ / Mtrix: what it accepts, who may be paid, eligibility and the next step. Independent research with sources and unresolved questions."
canonical: https://quotemydata.com/buyers/nielseniq
last_modified: 2026-10-30
---

Data provider

# NielsenIQ / Mtrix

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NIQ provides retail measurement; its acquisition of Brazil’s Mtrix adds distribution and supply-chain visibility.

Reviewed 2026-10-30 Specialist data partnership [Visit official site (opens in new tab) ↗](https://nielseniq.com/)

## At a glance

Role

Data provider

Program

Specialist data partnership

Payee

Not established

Geographic focus

Brazil, Latin America

Language focus

Not published

Evidence

Primary sources

Focus does not guarantee supplier eligibility. Confirm current terms through the official program.

[View official information (opens in new tab)](https://nielseniq.com/)

## Your next step

Ask the relevant retail or distribution partnership team about your POS or channel data. Separate a company supply agreement from household-panel rewards and confirm compensation directly.

## What does the organization accept?

Retail sales, distribution and related measurement data.

## Who may be paid, and how?

**Not established.** Commercial supplier terms are not disclosed in the acquisition announcement. Do not assume all contributors receive cash or only access.

## Eligibility, geography and language

Retail and distribution relationships; company-wide archives are not the documented product.

The Mtrix acquisition confirms a Brazilian and Latin American business footprint, not open supplier acceptance.

## Questions to resolve before proceeding

- Consumer panel rewards and retailer licensing agreements are different arrangements.

## What this means for a company with an archive

The documented activity concerns a specific sector, asset or service. Confirm that an actual supplier program exists for your records and who would contract with you.

Use the [full market directory](https://quotemydata.com/buyers) to distinguish these programs from [published workplace-data licensing routes](https://quotemydata.com/compare/ai-data-buyers).

## Sources and review scope

Primary sources. “No open paid route verified” means the reviewed evidence does not establish one; it does not rule out private arrangements.

- [NIQ announces Mtrix acquisition (opens in new tab)](https://investors.nielseniq.com/news/news-details/2025/NielsenIQ-acquires-Brazilian-SaaS-company-Mtrix-to-strengthen-supply-chain-visibility-and-expand-presence-in-Latin-America/default.aspx) · checked 2026-10-30

Independent profile; no affiliation or commercial relationship with NielsenIQ / Mtrix is implied by inclusion. Names belong to their respective owners. See our [fee disclosure](https://quotemydata.com/disclosure) and [editorial policy](https://quotemydata.com/editorial-policy).

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Circana combines retail sales and consumer behavior data and operates a partner marketplace.

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